Privacy Policy

1. Introduction

Welcome to the SMILEIE mobile application ("App"). This Privacy Policy explains how Smileie ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you use our mobile application and our clear aligner services. We are committed to protecting your personal health information and ensuring your journey to a new smile is secure.

By accessing or using the SMILEIE App, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not access the application.

2. Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.

A. Information You Provide to Us

• Registration Data: When you create an account, we collect your name, email, and password.
• Assessment Data: Information provided during the "Am I a Candidate?" survey.
• Treatment Photos: We request access to your camera and photo gallery to allow you to upload progress photos of your teeth for our orthodontists to review.
• Payment Information: Credit card details and billing addresses (processed securely by third-party payment providers).

B. Automatically Collected Information

When you use the App, our servers automatically collect information including your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the App.

3. How We Use Your Information

We use the information we collect to provide our clear aligner services and improve your experience. Specifically, we use your data to:

• Create and manage your SMILEIE account.
• Process your orders for impression kits, aligners, and retainers.
• Generate your 3D Treatment Plan with our licensed orthodontists.
• Monitor your treatment progress through submitted photos.
• Communicate with you regarding your order status, treatment updates, and appointments.
• Process payments and prevent fraudulent transactions.

4. Dental & Health Information

Your dental records, images, and treatment plans are considered sensitive health information. We treat this data with the highest level of confidentiality and in compliance with applicable laws.

We share this information only with:

• Licensed Orthodontists/Dentists: To review your case, create your treatment plan, and monitor your progress.
• Manufacturing Teams: To physically craft your custom clear aligners based on your 3D scans.

5. App Permissions

The SMILEIE App may request the following permissions on your mobile device:

• Camera: Required to take photos of your teeth for treatment assessment and progress tracking.
• Storage/Gallery: To upload existing photos of your teeth or documents.
• Notifications: To send reminders for aligner changes, impression kit shipping updates, and check-ins.

6. Disclosure of Your Information

We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners.

We may disclose your personal information to third-party service providers (e.g., shipping companies like USPS/FedEx, payment processors) solely for the purpose of fulfilling your order.

7. Security of Your Data

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

8. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: